Skyrocketing Streetwear Fashion Brand with 960,000 Instagram Followers, 10,000 Custom-Designed Products, Full Control of Supply Chain Design, and 35% YoY Margin Growth
Streetwear Fashion Brand is a leading 3D print-on-demand eCommerce fashion brand with over 10,000 custom-designed apparel products. The brand designs, manufactures, and sells clothing that gives people meaning and inspires others. With a focus on sustainability, they aim to revolutionize the fashion industry by creating unique styles and promoting art through fashion.
OPERATIONS
Streetwear Fashion Brand controls the entire supply chain and design process, giving them full control over the quality and production of their apparel. They have partnerships with designers worldwide to offer a wide range of designs. All products are manufactured after the customer places an order, ensuring minimal waste and environmental impact.
Streetwear Fashion Brand has full control of its supply chain, from fabric to order. They have developed a logistic hub in Asia, allowing for lower costs, faster production, and better prices. Products can be shipped globally with UPS and FedEx at a lower cost compared to other competitors.
MARKETING AND KEY METRICS
Streetwear Fashion Brand utilizes paid advertising on Facebook and Instagram to promote their products. They also collaborate with influencers on TikTok and Instagram, offering free products in exchange for brand promotion. Email marketing is used to engage with existing customers. They have a strong presence on social media platforms.
Streetwear Fashion Brand utilizes various sales channels for growth, including their eCommerce platform and social media presence. They have stable sales year-round, with traditional peaks during the holiday season. With the growing popularity of streetwear fashion and their strong customer base, there are ample opportunities for future growth.
Key metrics for Streetwear Fashion Brand include their Instagram followers, which currently stand at over 960,000. They also have over 10,000 custom-designed products available. The business has seen a 35% year-over-year margin growth, demonstrating its financial success and profitability.
Streetwear Fashion Brand’s customer base consists primarily of male customers in their mid-twenties who value quality and unique fashion. They have developed a cult following of art and fashion enthusiasts who appreciate the brand’s designs and vision. The business has a high returning customer rate of 25%, indicating strong customer loyalty and satisfaction.
BUSINESS MODEL & RESOURCES NEEDED
Streetwear Fashion Brand has built an excellent team over time, allowing the owner to work only eight hours per week on the business. The team manages day-to-day operations, design collaborations, and logistics. The company has been highly systemized to ensure smooth operations and customer satisfaction.
THE INDUSTRY
The fashion industry is a highly competitive and ever-changing market. Streetwear Fashion Brand has successfully carved a niche for itself by offering unique, custom-designed apparel. Their focus on sustainability and art-inspired fashion sets them apart from traditional brands. Examples of similar companies in the industry include Supreme, Off-White, and Stüssy.
OPPORTUNITIES TO SCALE
Streetwear Fashion Brand has the potential for scale opportunities through expanding their product offerings, collaborating with more designers, and targeting new markets. They can also explore partnerships with other fashion brands or retailers to reach a wider audience. Examples of scale opportunities include launching limited edition collections and opening physical retail stores.
Asking Price: $4,000,000
Gross Income: $6,794,879
Cash Flow: $940,441
Year Established: 2017
Employees: 14
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