E-Commerce Business Selling Out-of-this-World Aesthetic Products
This eCommerce retailer specializes in Other Worldly, Euphoric Aesthetic Products. They sell a variety of products including tapestries, jewelry, sherpa blankets, shirts, and bedding sets. With over 35,000 followers on Instagram, this business generates most of its leads and conversions through social media. They leverage a 3rd party fulfillment center and dropshipping to send out 200-500 orders daily. The company also works with 4 part-time employees for customer service. Their target audience includes goth, eboys, urban youth, and more. The business has opportunities for growth through strategic PPC campaigns, expanding to other sales platforms like Amazon and Etsy, and creating industry partnerships and sponsorships. The business was established in 2019 and currently has 4 employees.
OPERATIONS
The business leverages a 3rd party fulfillment center and dropshipping to send out 200-500 orders daily. They have flexible agreements with suppliers for negotiations and scaling. The company employs 4 part-time employees for customer service. To expand operations, a capable buyer could hire a social media specialist and SEO expert, as well as extend to other sales platforms like Amazon and Etsy for increased revenue.
The business leverages a 3rd party fulfillment center and dropshipping for their supply and logistics. They have various suppliers and flexible agreements to allow for negotiations and scaling.
MARKETING AND KEY METRICS
The business gains most of its leads and conversions through their popular Instagram page with over 35,000 followers. A growth opportunity lies in strategic PPC campaigns and expanding to other social media platforms like TikTok, Tumblr, and Pinterest. The target audience includes goth, eboys, urban youth, and more. Additionally, the company could create industry partnerships and sponsorships for further brand recognition and growth.
The business currently generates most of its sales through its Instagram page. A growth opportunity lies in expanding to other sales platforms like Amazon and Etsy to reach a wider customer base. With strategic PPC campaigns and a strong social media presence, the business can drive growth and increase sales.
The key metrics for this business include the number of followers and engagement on social media platforms, website traffic, conversion rates, average order value, and repeat customer rate.
The customer base for this business includes a community of goth, eboys, urban youth, and more who resonate with the otherworldly, euphoric aesthetic products offered by the company. The business can expand its customer base by reaching out to a wider audience through strategic marketing campaigns and partnerships with influencers and industry events.
BUSINESS MODEL & RESOURCES NEEDED
The company currently has one administrator, one part-time manager, and 3 customer service specialists. To expand their customer reach, they could consider hiring a social media specialist and SEO expert. The addition of more employees may also be necessary for handling increased operations and customer service.
THE INDUSTRY
The industry for this business is in the verticals of apparel, jewelry, decor, tapestries, and more. The business caters to a niche audience of goth, eboys, and urban youth. Examples of other businesses in this industry include online retailers specializing in alternative fashion and accessories.
OPPORTUNITIES TO SCALE
The scalability opportunities for this business include expanding into additional consumer product categories and extending the brand’s offerings into more leisurewear and grunge aesthetics. By partnering with influencers, sponsoring music festivals, and targeting specific events like Japanese media conventions, the business can further increase brand recognition and growth potential.
Asking Price: $990,000
Gross Income: $1,545,717
Cash Flow: $360,503
Year Established: 2019
Employees: 4
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