Multi-Channel Smart Phone Charging Thermos Retailer
This MultiBranded eCommerce Retailer specializes in smart phone charging and thermoses. They offer a wide range of wireless chargers and charging docks for smartphones, tablets, and smart devices. Additionally, they sell stainless steel koozies and thermoses for bottles, cans, and wine/liquor bottles. The company has experienced strong sales growth, with revenues in December 2020 being nine times higher than the previous year. They operate primarily through the Shopify and Amazon sales channels and have received positive reviews from customers. The business has scale opportunities through wholesale orders, product expansion, international markets, and sports licensing agreements. They have one employee and rely on contractors for marketing, customer service, and inventory management.
OPERATIONS
The company operates through two websites, one for smart phone charging products and the other for thermoses. They market their products through the Shopify and Amazon sales channels. The owner spends 15-25 hours per week managing contractors, reviewing financials, and creating marketing creatives. The business has an inventory sourcing manager based in China who negotiates with manufacturers and suppliers and ships product samples. They receive an average of 20-25 customer contacts per day.
The company has streamlined their supply chain and minimized costs through the use of Fulfillment by Amazon for Amazon stock and orders and Shopify SFN for their own website. They have an inventory sourcing manager in China who manages manufacturers and suppliers.
MARKETING AND KEY METRICS
The company has been successful in marketing their products through PPC ads on Google Shopping and social media marketing on Instagram and Facebook. They have also implemented SEO optimization and improved marketing practices. These efforts have resulted in strong revenues and an average order value of $52. The company has a Seller Rating of 4.6 stars on Amazon and has received positive reviews on both the Shopify site and Amazon. They have opportunities to expand their marketing efforts through affiliate and influencer marketing.
The company primarily sells through the Shopify and Amazon sales channels. Sales on the Amazon platform account for 30% of total revenue, while the remaining 70% comes from the company’s own Shopify platform. The business has seen significant growth in sales on both platforms, with revenues in December 2020 being nine times higher than the previous year. They have the potential to expand onto international platforms for a wider reach.
The company’s key metrics include revenue growth, average order value, customer contacts, Seller Rating on Amazon, and customer reviews.
The customer base for this online business includes individuals who own smartphones, tablets, and smart devices. They also target customers who enjoy beverages and are in need of thermoses and koozies. The company has received positive reviews from customers and has opportunities to expand their customer base through product expansion and international markets.
BUSINESS MODEL & RESOURCES NEEDED
The company has one employee and relies on contractors for marketing, customer service, and inventory management.
THE INDUSTRY
The industry that this online business operates in is eCommerce retail. The company specializes in smart phone charging and thermoses, catering to the growing market for mobile devices and the demand for wireless charging solutions. The global wireless charging market is projected to reach $40 billion by 2027. The company’s success in SEO optimization and marketing campaigns have contributed to strong revenue growth. Examples of other companies in this industry include smartphone accessory retailers and retailers specializing in drinkware.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this business. They can expand their product line with new and upgraded items to appeal to a more diverse audience. They can also expand their sales onto international platforms for a wider reach. Sports licensing agreements provide opportunities for growth, with the potential to expand branding partnerships to other major leagues. Additionally, they have the potential to tap into the wholesale market and drive revenues to new heights.
Asking Price: $2,000,000
Gross Income: $1,255,751
Cash Flow: $522,561
Year Established: 2019
Employees: 1
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