Profit-Making eCommerce Business in Kitchen Products, Cigar Accessories, and More – Over 21,000 SKUs with Largely Organic Traffic
Website Closers is a 20-year eCommerce company in the home goods vertical. With a product line of over 21,000 SKUs, the company has built a strong customer base and has experienced significant sales growth. They operate on multiple channels, including their own websites and Amazon, and utilize organic traffic to drive sales. The company has a team of experienced professionals who handle sales, customer service, and logistics. The marketing strategy focuses on social media and email campaigns, with room for expansion into other platforms. With strong revenue and profitability, the company offers scalability opportunities and has established itself as a leader in the industry.
OPERATIONS
The company operates on multiple channels, including their own websites and Amazon, and utilizes organic traffic to drive sales. They have a team of experienced professionals who handle sales, customer service, and logistics. The company’s inventory management system ensures efficient coordination of shipments and products. The current owners spend between 20 and 40 hours per week running the company, and the management team is available to stay on after the transition.
The company utilizes a highly profitable stock method for shipments done inside a 52,000 square foot warehouse. They use Fulfillment by Amazon for deliveries and stock up to $2.5 million in inventory at all times. New orders are placed weekly to bi-monthly to ensure a steady supply of products.
MARKETING AND KEY METRICS
The company’s marketing plan focuses on boosting organic traffic through social media and email campaigns. They have a large following on Facebook and Pinterest and run PPC ads on Google and Amazon. The business could expand its marketing efforts to include content marketing through blogs and participation on additional social media platforms.
The company operates on multiple sales channels, including their own websites, Amazon, and other eCommerce sites such as Houzz, Walmart, Target+, and NewEgg. They recently acquired a coveted account with Target+ that is showing tremendous growth. By introducing new Private Label Brands, expanding social media marketing efforts, and optimizing logistics, the company has the potential for further growth.
The company has a strong customer base and has experienced significant sales growth over its 20-year history. They have a product line of over 21,000 SKUs and operate on multiple channels, including their own websites and Amazon. The company’s revenue stream is diverse, with gift purchases during the holiday season making up 40% of their annual gross revenue.
The company has a strong and loyal customer base, particularly among women aged 30-55 who are well educated and have high incomes. They enjoy entertaining and cooking in their homes and are frequent purchasers of home goods. The company’s reputation for quality offerings and superior customer service has contributed to its strong customer base.
BUSINESS MODEL & RESOURCES NEEDED
The company has a team of experienced professionals who handle sales, customer service, and logistics. They also handle all customer service contacts, including calls and emails. The current owners spend between 20 and 40 hours per week running the company and the management team is available to stay on after the transition.
THE INDUSTRY
The home goods industry is a lucrative market, particularly for products used for cooking and entertaining. The company has developed strong relationships with the largest and top-rated companies in the industry to supply a wide range of products. Their target demographic is women aged 30-55 who are well educated and have high incomes. The company’s sales remain brisk throughout the year, with a significant increase during the holiday season.
OPPORTUNITIES TO SCALE
With its strong revenue and profitability, the company offers scalability opportunities. Introducing new Private Label Brands, developing a more aggressive social media marketing campaign, and optimizing logistics are just a few examples of how the company can scale further. Additionally, the company has the potential to expand into new product categories and market segments.
Asking Price: $7,500,000
Gross Income: $15,501,326
Cash Flow: $1,900,141
Year Established: 2001
Employees: 29
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