Hunting and Tactical Product Brand with Laser Sighting Products and Impressive Year-Over-Year Growth
Tactical Laser Sighting Products is an eCommerce brand in the hunting & tactical products sector offering laser sighting products to aid in aiming & accuracy. The products provide much better shooting experience and are highly adaptable to just about any use, helping calibrate and balance scopes and sights. The customers are primarily hunters and shooters with considerable amounts of disposable income. The brand has a strong social media presence with over 38,000 followers on Facebook and over 12,000 on Instagram. They have experienced a 238% YoY growth rate and receive over 200,000 unique monthly visitors on their website.
OPERATIONS
Tactical Laser Sighting Products began marketing five products under their own brand in 2020, with their primary focus being laser sighters to aid in aiming & accuracy. Their website is fully optimized for SEO keywords related to their products, and they run effective marketing campaigns that include 8-10 email campaigns each month to their email database of 90,000+ subscribers. The company stocks 100% of its products and ships between 150 and 250 packages a day, depending on the season. They operate a highly automated business, with three part-time customer service workers who handle all customer inquiries.
Tactical Laser Sighting Products stocks 100% of its products and ships between 150 and 250 packages a day, depending on the season. The company maintains an inventory of 5,500+ units to keep up with customer demand. Moreover, the sky’s the limit for fulfillment channels as they recently added Amazon and eBay to their sales channels, with sales starting to multiply on both.
MARKETING AND KEY METRICS
Tactical Laser Sighting Products has a strong social media presence with over 38,000 followers on Facebook and over 12,000 on Instagram. The brand has taken advantage of a smart social media strategy used to enhance both their organic and paid traffic. They run videos via social media platforms to demonstrate their products mostly during hunting seasons which tend to be a heavy time of the year. The brand effectively runs 8-10 email campaigns each month, which has become a growing percentage of sales. The company uses text messaging and has 15,000+ phone numbers to access from their customer database.
Tactical Laser Sighting Products’ primary sales channels are their own website, Amazon, and eBay. They have a highly effective 8-10 email campaign strategy each month, text messaging with 15,000+ phone numbers to access from their customer database as well as using smart social media platforms which includes Facebook and Instagram.
Tactical Laser Sighting Products experienced a 238% YoY growth rate and receive over 200,000 unique monthly visitors on their website. They have a Repeat Customer Rate and an Average Order Value up from $54 to $61 as upsells continue to improve. Their website is fully optimized for SEO keywords related to their products, and their brand name ranks highly for them in search engines. The company stocks 100% of its products and ships between 150 and 250 packages a day, depending on the season.
Tactical Laser Sighting Products’ customers are primarily hunters and shooters, and the customers have responded positively every step of the way. While men make up the majority of buyers, there are also plenty of women hunters as well, who now account for nearly 20% of the brand’s customer base. Customers are fiercely loyal, spending considerable amounts of disposable income on these products and related equipment, which is what this brand specializes in.
BUSINESS MODEL & RESOURCES NEEDED
Tactical Laser Sighting Products is a highly automated business, with the owner spending only 20 hours per week operating and focusing primarily on tasks such as marketing, ads management, inventory, ordering, and video editing for retargeting. They have three part-time customer service staff that handle all customer inquiries.
THE INDUSTRY
Tactical Laser Sighting Products operates in the hunting & tactical products sector, offering laser sighting products to aid in aiming & accuracy. The primary focus of the brand are hunters and shooters. They have a loyal customer base with considerable amounts of disposable income. The products are highly adaptable to just about any use, helping calibrate and balance scopes and sights. Other players in this space include OptCorp.com, REI, Dunham’s Sports, and Bass Pro Shops among others.
OPPORTUNITIES TO SCALE
Tactical Laser Sighting Products is exploring the possibility of adding print-on-demand t-shirts and other apparel to further diversify what they offer through customer feedback from surveys. Expanding SKUs based on customer feedback and further enhancing social media presence are another area of potential growth.
Asking Price: $2,400,000
Gross Income: $3,483,856
Cash Flow: $699,996
Year Established: 2020
Employees: 3
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