Explosive Growth of Firearm Parts & Accessories Retailer
Firearm Parts & Accessories eCommerce Retailer is a well-established provider of gun parts and accessories. With strong year over year growth of 127% and a net profit increase of over 200% last year, this company is on track to reach $1.5 million in sales this year. They cater to a niche market and have a large email database of 35,000+ customers. With opportunities for digital marketing, expanding the product line, and targeting women gun owners, this business has great potential for further growth.
OPERATIONS
The company ships from its own warehouse, fulfilling 30-50 shipments per day. They typically stock $20,000 worth of inventory, which can increase to $75,000 during peak sales periods. The current owner spends about 40-50 hours per week running the business, primarily handling inventory, orders, and customer inquiries.
The company ships from its own warehouse and maintains a stock of $20,000 worth of inventory, which can increase during peak sales periods. They send out 30-50 shipments per day.
MARKETING AND KEY METRICS
With a strong online presence and 37,700+ monthly website visitors, the company has relied on organic search traffic on Google. There are opportunities to implement digital marketing techniques such as SEO, email marketing campaigns, and social media marketing. The company could also target women gun owners, who are a growing segment of the firearms-buying community.
The company currently sells entirely on its website, but there could be opportunities to expand into other sales channels such as online marketplaces or brick-and-mortar stores. With a strong digital marketing campaign, the company can reach new customers and drive sales growth.
Key metrics for this business include year over year growth of 127%, a net profit increase of over 200% last year, average order value of $95, and an email database of 35,000+ customers.
The customer base for this business consists of gun owners who are interested in specialized gun accessories. The company has a large email database of 35,000+ customers, indicating a widespread audience. The majority of customers are men between the ages of 30 and 60, but there is potential to target women gun owners as well.
BUSINESS MODEL & RESOURCES NEEDED
The business is currently run by the owner, who spends about 40-50 hours per week on operations. No employees are currently employed.
THE INDUSTRY
The firearms industry has been highly profitable, with nearly 40 million guns purchased legally in 2020 and a net profit increase of over 200% last year. Firearm Parts & Accessories eCommerce Retailer has been meeting customer demand for specialized gun accessories for close to a decade. The industry has seen significant growth in recent years, and this company has experienced strong year over year volume growth of 155%. Examples of companies in the industry include Brownells and MidwayUSA.
OPPORTUNITIES TO SCALE
The scale opportunities for this business include implementing digital marketing techniques such as SEO, email marketing campaigns, and social media marketing. The company can also expand its product line by adding more products from existing brands or introducing entirely new brands. Targeting women gun owners could also lead to significant sales growth.
Asking Price: $1,700,000
Gross Income: $1,496,089
Cash Flow: $395,107
Year Established: 2014
Employees: 2
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